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Stop Counting Business Cards: The New Metrics for Event ROI in Ad...
Eventsfreeby Blogger | AdTech
TL;DR — Too Long; Didn't ReadThe AdTech industry has been measuring event ROI wrong for years. Business cards collected, booth visitors counted, and LinkedIn connections made are activity metrics — they measure motion, not momentum. This blog introduces the new framework for measuring event ROI in AdTech: one that tracks pipeline velocity, partner activation rate, share of voice, content amplification, post-event revenue attribution, and brand recall signals. It also covers how to build a pre-event baseline, what to measure during the event its... Read More
