China has become a global powerhouse in AdTech innovation, driven by AI-powered marketing, programmatic advertising, and a rapidly evolving digital ecosystem. With the world’s largest online population and unmatched mobile-first behavior, brands worldwide look toward AdTech events in China to stay ahead of the curve. For marketers, advertisers, agencies, and tech innovators, attending the right conferences is essential to understanding future trends and unlocking opportunities in Asia.

1. GTC China – AdTech Edition  

GTC China has rapidly grown into one of Asia’s most influential tech conferences, and its AdTech Edition is now a major magnet for marketers seeking cutting-edge digital advertising solutions. The event showcases innovations in AI-powered advertising, predictive analytics, cross-border tech, and next-gen programmatic systems.

Who Should Attend:  

• AdTech solution providers
• Performance marketers
• Tech-driven brands

Key Highlights:  

• AI-powered advertising systems
• Real-time audience analytics
• Programmatic DSP innovations

GTC China is the ideal platform for brands focused on future-ready, tech-driven marketing transformation.

2. ChinaJoy Conference – AdTech Pavilion  

ChinaJoy remains Asia’s largest digital entertainment expo — and a massive hub for AdTech innovation. Its AdTech Pavilion connects marketers with the world of gaming, immersive advertising, creator-driven campaigns, and youth audiences.

Who Should Attend:  

• Gaming marketers
• Gen Z consumer brands
• Influencer marketing teams

Key Highlights:  

• In-game advertising innovations
• AR/VR immersive brand experiences
• Influencer and KOL collaboration strategies

For brands targeting young, digital-first audiences, ChinaJoy offers unmatched strategic exposure.

3. Global Digital Marketing Summit (GDMS) – China Edition  

GDMS brings together CMOs, brand leaders, and global AdTech innovators to decode China’s rapidly shifting digital landscape. The summit covers omni-channel engagement, AI content engines, social commerce, and performance-driven campaigns.

Who Should Attend:  

• CMOs
• Brand managers
• Performance marketers

Key Highlights:  

• Case studies from global brands
• Deep dives into Douyin, Xiaohongshu & Kuaishou
• Cross-border AdTech integrations

GDMS is perfect for marketers seeking global-level learning with China-focused strategies.

4. China E-commerce Marketing Expo  

This expo showcases the world’s most advanced eCommerce-driven advertising innovations. With China leading retail marketing globally, attendees discover tools and strategies for livestream selling, marketplace ads, customer data platforms (CDPs), and multi-channel commerce.

Who Should Attend:  

• eCommerce brands
• Retail marketing teams
• Marketplace sellers

Key Highlights:  

• Livestream commerce technologies
• Multi-channel advertising solutions
• eCommerce marketing automation

This event is essential for brands scaling in China’s high-growth retail ecosystem.

5. China Advertising & Marketing Expo (CAME)  

CAME is one of China’s most established AdTech exhibitions, bringing together leaders in AI-powered marketing, media automation, and data-driven advertising.

Who Should Attend:  

• Digital marketing managers
• Advertising agencies
• Brand strategists
• Martech providers

Key Highlights:  

• AI-powered audience targeting
• Media attribution advances
• Retail media automation

CAME is an excellent event for brands wanting to understand China’s leadership in global AdTech evolution.

Why These Events Matter  

These industry-leading AdTech events give marketers unparalleled access to the future of digital advertising. China is a global pioneer in short-video marketing, livestream commerce, mobile-first advertising, social commerce, and AI-driven brand growth.

Attending these events helps marketers gain:

• Early access to emerging AdTech trends
• Collaboration opportunities with leading Chinese and global tech companies
• Insights into consumer behavior in the world’s largest digital market
• Stronger cross-border partnerships
• Competitive advantage in APAC expansion

Final Thoughts  

China is shaping the future of global digital marketing. Attending these Top 5 AdTech Events is essential for any brand aiming to stay competitive.
Events Freeby supports businesses in discovering and participating in the right exhibitions worldwide — helping brands make informed decisions and unlock new growth opportunities.